For the last five months, I’ve been working with researchers at Johns Hopkins University looking to improve the way consumers purchase food at a supermarket in a low-income neighborhood in Baltimore. Our study seeks to promote healthy purchasing based on findings from focus groups and interviews in the community.
Although many people seem set on their eating patterns, surprisingly, we found that many shoppers want to buy healthy foods for their families. However, they face many constraints that lead them to purchase more unhealthy foods and fewer nutritious foods than they would prefer. Read more… “Grocery Shopping Woes? Four Tips for A Healthier Cart”