In the first study, some participants were asked to select four foods for a friend. They could choose from 16 foods – a mixture of “healthy” and “indulgent” choices. The other participants were to choose from the same foods for themselves.
Those choosing for themselves selected a healthy balance of healthy and indulgent foods, while the other group chose mostly indulgent foods.
The second study at a supermarket found that shoppers did, in fact, purchase more indulgent foods for friends and family. Yet another study in the series showed that when aware of their friends’ health goals, people chose a more balanced mix of foods.
AICR welcomes World Cancer Day 2010 as an opportunity to share the vital, life-saving, evidence-based message that we are not powerless before this disease. The evidence is in, and its shows that steps can be taken, by anyone, at any age, to help protect against cancer.