Moving and Eating Better: Going Beyond the Blueprint at #AICR19

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“Build it and they will come.” This is what God said to Noah when he was skeptical about embarking on the ark. But, is it always true? How many patient programs are conceived, conducted and then abandoned because they do not draw a critical mass of patients? Hundreds of diet and exercise interventions have proven effective in clinical trials, but how many now sit on the shelf because they are too difficult or too expensive to implement? The answer is hundreds.

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