Yeah, funny story:
Two hours before the press conference was scheduled to begin, we arrived to set up the room and discovered that the hotel had accidentally thrown out all our press kits. All of the information we’d prepared for the press – releases, backgrounders, bios – gone.
Eventually, with minutes to spare, the kits were found and fished from the dumpster out back, a bit worse for wear. We slipped them into new folders, and no one was the wiser.
Except for the one reporter who noticed the coffee grounds stuck to his Cancer Risk Awareness Survey.