You may have noticed that things look a little different around here today.
We’ve given the AICR logo and brand identity a fresh coat of paint, and we’ve tweaked our homepage to make it easier for you to find everything we have to offer.
But what I and everyone here at AICR is most excited about is the new mini-site we’re launching today – a new initiative to turn the evidence-based guidance we’ve been giving Americans for decades into a bold new public awareness campaign – one that reaches the heart, as well as the head.
Last week, yet another independent scientific study added to the robust evidence that following AICR’s 10 Recommendations for Cancer Prevention is powerfully protective against a great many diseases and conditions, not simply cancer alone.
Previous independent studies have shown that our Recommendations protect against breast cancer and prostate cancer, reduce risk for cancer death, help people live longer, and improve cancer survivors’ physical and mental health. This latest study is a welcome addition to the ever-growing evidence that our advice maximizes your chances for leading a long and healthy life.
If you’ve been working hard to eat more broccoli or blueberries, headlines like “Fruits and vegetables don’t lead to weight loss, study says” can drive you crazy. You may wonder if it’s worth the effort. I certainly hear from people questioning whether they can trust any nutrition and weight loss messages when they see headlines like these.
Make no mistake about it, fruits and vegetables are a key part of a cancer-preventive diet. And they can play a role in getting to and staying a healthy weight – important for lowering risk for eight cancers and other chronic diseases. Even the authors of that recent study acknowledge that in their paper. So why the confusing messages?
Here’s what that study was about: The authors say that health organizations promote increasing veggies and fruit for weight loss without explaining the need to also decrease overall calories. So they looked for studies that tested the idea that simply adding vegetables and fruit to your diet will lead to weight loss. Continue reading →