Cancer Prevention Policy In Action: Bloomberg and Disney Take Bold Steps

Last week, New York’s Mayor Bloomberg called for a ban on larger-than-16-ounce servings of sodas and other sugary drinks in New York City restaurants, delis and other venues.

Today, the Walt Disney Company told the New York Times it would no longer advertize sodas, candy, sugared cereal and fast food on any of its children’s programming – which includes The Disney Channel, ABC Family, and Saturday morning cartoons on ABC. (Due to long-term contracts with advertisers, these ad restrictions won’t take effect until 2015.)

Both measures tackle current obesity rates head-on. And because overweight and obesity cause over 100,000 cancers in the US every year, we at the American Institute for Cancer Research welcome both developments. Continue reading