Americans of all ages are sipping fewer calories from sugary sodas, energy drinks and other sweet beverages compared to over a decade ago, but we are still drinking the equivalent of about a can of soda per day on average, according to a new study.
Those calories — about 150 of them — are important for cancer prevention because AICR’s expert report and its updates found that sugary drinks lead to weight gain. And excess body fat links to increased risk of seven cancers.
Study researchers used data from approximately 51,000 kids, teens and adults that made up a representative sample of the US population. In a large government study, participants reported everything they drank (and ate) during a 24-hour period.
When the researchers looked at sugary beverage consumption between 1999 and 2010, they found a drop in the amount of calories both youths and adults were drinking. The 2 to 19 year olds were drinking on average 155 calories per day, which is 68 fewer calories than in the 1999-2000 survey. Adults were consuming an average of 151 calories each day, a drop of 45 calories compared to twelve years earlier. Read more… “The Latest Trend: Fewer Beverage Calories But Still A Soda per Day”
Coca-Cola has unveiled a new ad campaign they say is designed to be part of the conversation about obesity. First up: an ad that touts their 180 beverages that are no or low calorie, like Dasani water and diet sodas.
If this means Coke plans to focus on these drinks and dedicate their advertising dollars (U.S. and globally) towards promoting water, unsweetened tea and other zero calorie drinks, that could be a helpful step toward reducing obesity and preventing many cases of cancer in the United States. Read more… “Five ‘Real Things’ Coca-Cola Can Do To Address Obesity”
Two new studies strengthen the link between sugary drinks leading to weight gain and obesity. The research adds powerful new evidence to AICR’s recommendation that people should avoid drinking sugary beverages to reduce cancer risk because what we weigh is important. Obesity links to increased risk of seven types of cancers.
The studies were released on Friday in the New England Journal of Medicine.
The new studies provide a strong case for the direct effect of sugary sodas on weight gain, regardless of diet and exercise. The studies were relatively long and experimental: In contrast, the vast majority of long-term studies on sugary beverages — and diet in general – are observational, meaning that researchers look at any link between what participants drink and their weight.
These experimental studies both focused on how sugary beverages affect the weight of children and adolescents.
The first study took place over two-years and included 224 overweight and obese adolescents who drank almost two sugary beverages a day. About half of the teens were asked to drink water, diet sodas, or other calorie-free beverages instead of their normal sugary drink. The other half continued to drink their sugary beverages as normal. Read more… “Sugary Sodas, Weight and Cancer Prevention”
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