If you’re stomach is rumbling with hunger a new study now gives you a solid reason to put off that grocery trip, suggesting you might buy the same amount of food but you’ll come away with more unhealthy items.
The study was published this week in JAMA Internal Medicine.
Research already suggests that hunger can affect food purchases, but study researchers wanted to see what happens to the types of foods people buy after skipping a meal or other short-term fasts.
The researchers delved into our shopping habits with two tests: One in a laboratory and the other a supermarket. In the lab study, 68 participants of all ages were asked not to eat for five hours before they went to the session. Half of the participants in the sessions could eat as many crackers as they wanted until they no longer were hungry. The other half remained hungry. All the participants were then asked to shop in an online grocery store. Read more… “Study: Shopping Hungry? Shopping Unhealthy”