Cancer is American’s number one health concern, according to AICR surveys. Yet, a new report shows that as a nation we are shockingly slow to make and support lifestyle changes that could prevent about one-half of all cancer cases – and the accompanying cost, loss and suffering – in the United States.
The Cancer Prevention & Early Detection Facts & Figures (CPED) 2013 from the American Cancer Society reports on trends for tobacco use, obesity, diet, physical activity and screening. Although there’s a slowing in the increase of overweight and obesity, over 2/3 of Americans still fall into this category.
The science is clear: by staying lean, eating a healthful plant-based diet and being physically active Americans could prevent 1/3 – or about 400,000 cases – of the most common cancers every year. Just about every American recognizes that tobacco use and too much sun are cancer risks, but many Americans are not aware of the link between obesity and cancer. In fact, if everyone were a healthy weight, we could prevent over 116,000 cases of cancer every year. Continue reading
Since 1995, the American Public Health Association has designated the first full week of April as National Public Health Week, a time to appreciate the issues that impact our overall well-being as a nation.
This year’s theme is “Public Health is ROI: Save Lives, Save Money,” and AICR applauds its focus on prevention as a key strategy to make diseases like cancer more rare, and less costly — whether those costs are measured in dollars or in human lives.
The National Institutes of Health has crunched the numbers, based on 2008 data. How much does cancer cost the nation financially each year?
Total cost: $201.5 billion
Direct medical costs (total of all health expenditures): $77.4 billion
Indirect mortality costs (cost of lost productivity due to premature death): $124 billion
Coca-Cola has unveiled a new ad campaign they say is designed to be part of the conversation about obesity. First up: an ad that touts their 180 beverages that are no or low calorie, like Dasani water and diet sodas.
If this means Coke plans to focus on these drinks and dedicate their advertising dollars (U.S. and globally) towards promoting water, unsweetened tea and other zero calorie drinks, that could be a helpful step toward reducing obesity and preventing many cases of cancer in the United States. Continue reading