Cancer is American’s number one health concern, according to AICR surveys. Yet, a new report shows that as a nation we are shockingly slow to make and support lifestyle changes that could prevent about one-half of all cancer cases – and the accompanying cost, loss and suffering – in the United States.
The Cancer Prevention & Early Detection Facts & Figures (CPED) 2013 from the American Cancer Society reports on trends for tobacco use, obesity, diet, physical activity and screening. Although there’s a slowing in the increase of overweight and obesity, over 2/3 of Americans still fall into this category.
The science is clear: by staying lean, eating a healthful plant-based diet and being physically active Americans could prevent 1/3 – or about 400,000 cases – of the most common cancers every year. Just about every American recognizes that tobacco use and too much sun are cancer risks, but many Americans are not aware of the link between obesity and cancer. In fact, if everyone were a healthy weight, we could prevent over 116,000 cases of cancer every year. Continue reading

Coca-Cola has unveiled a new ad campaign they say is designed to be part of the conversation about obesity. First up: an ad that touts their 180 beverages that are no or low calorie, like Dasani water and diet sodas.