What Makes a Health-e-Recipe a Health-e-Recipe?

Picture 87During National Public Health Week, we’re taking you behind the scenes at AICR to show you how we craft our empowering, evidence-based messages about cancer prevention, and target them to our different audiences.

It’s not enough to show people the research that eating more plant foods and less meat offers powerful protection from cancer.  Nor it is enough to give them a simple rule of thumb to follow.

That information is important, but information only takes people so far. To help them actually make the kind of vital, life-saving changes AICR recommends, we need to provide them with tools — practical, versatile, easy-to-use tools.

And when it comes to those AICR Recommendations that deal with the foods we choose, the tools in question are recipes. Our recipes distill the wealth of scientific evidence on cancer prevention and transfer it to the dinner plate. They make the science real — and flavorful. Continue reading

Today Begins National Public Health Week

Picture 85Since 1995, the American Public Health Association has designated the first full week of April as National Public Health Week, a time to appreciate the issues that impact our overall well-being as a nation.

This year’s theme is “Public Health is ROI: Save Lives, Save Money,” and AICR applauds its focus on prevention as a key strategy to make diseases like cancer more rare, and less costly — whether those costs are measured in dollars or in human lives.

The National Institutes of Health has crunched the numbers, based on 2008 data. How much does cancer cost the nation financially each year?

Total cost: $201.5 billion

Direct medical costs (total of all health expenditures): $77.4 billion

Indirect mortality costs (cost of lost productivity due to premature death): $124 billion

Continue reading