During National Public Health Week, we’re taking you behind the scenes at AICR to show you how we craft our empowering, evidence-based messages about cancer prevention, and target them to our different audiences.
That information is important, but information only takes people so far. To help them actually make the kind of vital, life-saving changes AICR recommends, we need to provide them with tools — practical, versatile, easy-to-use tools.
And when it comes to those AICR Recommendations that deal with the foods we choose, the tools in question are recipes. Our recipes distill the wealth of scientific evidence on cancer prevention and transfer it to the dinner plate. They make the science real — and flavorful. Read more… “What Makes a Health-e-Recipe a Health-e-Recipe?”
This year’s theme is “Public Health is ROI: Save Lives, Save Money,” and AICR applauds its focus on prevention as a key strategy to make diseases like cancer more rare, and less costly — whether those costs are measured in dollars or in human lives.