During National Public Health Week, we’re taking you behind the scenes at AICR to show you how we craft our empowering, evidence-based messages about cancer prevention, and target them to our different audiences.
It’s not enough to show people the research that eating more plant foods and less meat offers powerful protection from cancer. Nor it is enough to give them a simple rule of thumb to follow.
That information is important, but information only takes people so far. To help them actually make the kind of vital, life-saving changes AICR recommends, we need to provide them with tools — practical, versatile, easy-to-use tools.
And when it comes to those AICR Recommendations that deal with the foods we choose, the tools in question are recipes. Our recipes distill the wealth of scientific evidence on cancer prevention and transfer it to the dinner plate. They make the science real — and flavorful. Continue reading
Good for breakfast, lunch or dinner, our Health-e-Recipe for an aromatic
Forget those pasty frozen pot-pies from the supermarket. Once you’ve tried our Health-e-Recipe for