What’s the Color of Action?

By Posted on Leave a comment on What’s the Color of Action?

Recently, many women have started adding their bra color to their Facebook status updates to help raise awareness about breast cancer.

Pink ribbon sweater small copy But we at AICR are wondering something, and we want to hear what you think.  Is raising awareness enough?

One NPR blogger, Shereen Meraji, asks this very question. “I changed my status, but I don’t know anything more about breast cancer or how to protect myself against it.”

She’s not alone.  In fact, according to a recent AICR survey, almost half of Americans are not aware of some basic steps we can take to lower our risk for several cancers.

Certainly, AICR applauds efforts to raise awareness about cancer.  But let’s also raise awareness about cancer prevention, while we’re at it.

Reminding your Facebook friends that breast cancer is a disease faced by millions of women is a good first step; but why not provide them with evidenced-based recommendations on how to protect themselves?

AICR recently updated the breast cancer chapter of our expert report on cancer prevention, and we estimate that about 40 percent of breast cancer cases in the U.S. (about 70,000 cases every year) are preventable.  Women can reduce their risk by limiting the amount of alcohol they drink, maintaining a healthy weight and being physically active.

The Breast Cancer Update Reinforces AICR Recommendations:

1. Because of the link between body fat and cancer, AICR recommends people aim to be as lean as possible without becoming underweight.
2. Be physically active for at least 30 minutes every day.
3. If they drink at all, people should limit consumption to one drink a day for a woman, two for a man.
4. Also, mothers should aim to breastfeed exclusively for up to six months and thn add other liquids and foods. Mothers who breastfeed reduce their risk and breastfeeding probably also reduces babies’ chances of gaining excess weight as they grow.

What do you think – does raising awareness need action too?

SHARE:

    From AICR eNEWS: 12 Days of Holiday Fitness

    By Posted on Leave a comment on From AICR eNEWS: 12 Days of Holiday Fitness

    OrnamentTapeMeasureJust 12 days to ’till Christmas.

    If you feel like you’ve been swimming against the  (Yule) tide this year, this month’s AICR eNews has 12 tips for staying fit and active.

    Our production assistant Becky strapped on a pedometer and recorded how many steps it took her to perform various seasonal activities – everything from decking the halls to trimming the tree.

    Check out her article to see how she did.

    SHARE:

      Sweat the Small Stuff: Small Changes Make a Difference

      By Posted on Leave a comment on Sweat the Small Stuff: Small Changes Make a Difference

      ManJumpRopeBeachThis time of year can get crazy, and many of us get through it by telling ourselves that we’ll start taking better care of our health — AFTER the holidays are over.

      “I’ll run a marathon!”  “I’ll head to the gym every morning!”  “I’ll bike to work!”

      All laudable goals, to be sure.  But one speaker at our Research Conference argued that such sudden, sweeping changes are tough to make permanent, and only set us up for failure.

      We wrote about him, and his preferred approach to getting more activity, lowering weight — and lowering cancer risk — in this month’s AICR eNews.

      (Have you subscribed yet?)

      SHARE: