Promoting Health Foods in Baltimore Corner Stores

Apples, bananas, granola bars, and 100% whole wheat bread; these were just a few of the healthy food items we promoted in corner stores in Baltimore, Maryland, as part of the B’more Healthy: Retail Rewards program (BHRR) – a Johns Hopkins Bloomberg bigstock-Buildings-and-Mall-in-a-city--25171826(3)School of Public Health intervention project led by Dr. Joel Gittelsohn aimed at improving access and consumption of healthy foods for African American adults living in low-income areas of Baltimore.

Today’s Cancer Research Update has a piece on Dr. Gittelsohn’s work.

Approximately 68% of adults in Baltimore are either overweight or obese, which is higher than the percentage of overweight and obese adults nationally. Being overweight or obese increases the risk of diet-related chronic diseases such as diabetes, heart disease and cancer. In Baltimore, these diseases disproportionately affect low-income African Americans who tend to have diets low in fruits and vegetables and high in energy-dense processed fast food and sugary beverages. Continue reading