“A Sea-Change in How the US Approaches Disease Prevention”

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Great short piece on America Public Media’s Marketplace Morning Report on a story that hasn’t gotten the attention it should:  How the new healthcare legislation broadens our national approach to diseases like cancer by placing an unprecedented amount of focus on prevention. Take a listen.

Understand: More and better prevention efforts are sorely needed and long overdue.  But if there’s one thing our policy report made clear, it’s that government can’t do it alone.  All levels of society – industry, schools, health professionals, the media, individuals – helped get us to where we are now, and must play a role in the kind of sweeping societal changes needed to make it easier for everyone to make healthy, cancer protective choices.

How are our policy report’s 49 recommendations addressed in the new legislation?  What, exactly, remains to be done?  It’ll take some time to tease out those answers.

In the meantime, count on the American Institute for Cancer Research for practical everyday advice that’s based on research your generosity makes possible — research that reveals how you can help protect yourself from cancer.

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    Serve Health to Your Friends

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    Do your friends contribute to your unhealthy food choices?

    According to a series of studies published in the Journal of Consumer Research, they may do just that.

    In the first  study, some participants were asked to select four foods for a friend.  They could choose from 16 foods – a mixture of “healthy” and “indulgent” choices.  The other participants were to choose from the same foods for themselves.

    Those choosing for themselves selected a healthy balance of healthy and indulgent foods, while the other group chose mostly indulgent foods.

    The second study at a supermarket found that shoppers did, in fact, purchase more indulgent foods for friends and family.  Yet another study in the series showed that when aware of their friends’ health goals, people chose a more balanced mix of foods.

    The authors note that this could be a real public health problem as it may be yet another contributor to Americans’ weight problem.  Overweight and obesity are a cause of certain cancers, heart disease, diabetes and other chronic diseases.

    How can you help your friends and family with their health goals?

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      Today is World Cancer Day

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      america-globeFebruary 4th is World Cancer Day – an annual global awareness-raising initiative organized by the International Union Against Cancer (UICC) that shines a spotlight on the small, everyday changes that can lower cancer risk.

      AICR welcomes World Cancer Day 2010 as an opportunity to share the vital, life-saving, evidence-based message that we are not powerless before this disease. The evidence is in, and its shows that steps can be taken, by anyone, at any age, to help protect against cancer.

      AICR President Marilyn Gentry shares her thoughts on this important day.

      Meanwhile, AICR is marking World Cancer Day by launching two translated summaries of our major policy report, Policy and Action for Cancer Prevention. This report translates the scientific evidence into clear recommendations that show how all levels of society – government, individuals, schools, workplaces, the media, and more – can work together to reduce cancer incidence around the globe.

      Working with the Pan-American Health Organization (PAHO), we’ve produced a Spanish summary of the policy report that tailors recommendations to Latin American countries and regions.

      We’ve also partnered with the Brazilian National Cancer Institute (INCA) to produce a Portuguese summary that speaks to the policy makers in Brazil and other countries where cancer rates are rising.

      We’re launching both translations today, at events in Washington and Rio de Janeiro.  We’ll keep you posted.

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