Serve Health to Your Friends

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Do your friends contribute to your unhealthy food choices?

According to a series of studies published in the Journal of Consumer Research, they may do just that.

In the first  study, some participants were asked to select four foods for a friend.  They could choose from 16 foods – a mixture of “healthy” and “indulgent” choices.  The other participants were to choose from the same foods for themselves.

Those choosing for themselves selected a healthy balance of healthy and indulgent foods, while the other group chose mostly indulgent foods.

The second study at a supermarket found that shoppers did, in fact, purchase more indulgent foods for friends and family.  Yet another study in the series showed that when aware of their friends’ health goals, people chose a more balanced mix of foods.

The authors note that this could be a real public health problem as it may be yet another contributor to Americans’ weight problem.  Overweight and obesity are a cause of certain cancers, heart disease, diabetes and other chronic diseases.

How can you help your friends and family with their health goals?

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    Today is World Cancer Day

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    america-globeFebruary 4th is World Cancer Day – an annual global awareness-raising initiative organized by the International Union Against Cancer (UICC) that shines a spotlight on the small, everyday changes that can lower cancer risk.

    AICR welcomes World Cancer Day 2010 as an opportunity to share the vital, life-saving, evidence-based message that we are not powerless before this disease. The evidence is in, and its shows that steps can be taken, by anyone, at any age, to help protect against cancer.

    AICR President Marilyn Gentry shares her thoughts on this important day.

    Meanwhile, AICR is marking World Cancer Day by launching two translated summaries of our major policy report, Policy and Action for Cancer Prevention. This report translates the scientific evidence into clear recommendations that show how all levels of society – government, individuals, schools, workplaces, the media, and more – can work together to reduce cancer incidence around the globe.

    Working with the Pan-American Health Organization (PAHO), we’ve produced a Spanish summary of the policy report that tailors recommendations to Latin American countries and regions.

    We’ve also partnered with the Brazilian National Cancer Institute (INCA) to produce a Portuguese summary that speaks to the policy makers in Brazil and other countries where cancer rates are rising.

    We’re launching both translations today, at events in Washington and Rio de Janeiro.  We’ll keep you posted.

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      From AICR eNEWS: 12 Days of Holiday Fitness

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      OrnamentTapeMeasureJust 12 days to ’till Christmas.

      If you feel like you’ve been swimming against the  (Yule) tide this year, this month’s AICR eNews has 12 tips for staying fit and active.

      Our production assistant Becky strapped on a pedometer and recorded how many steps it took her to perform various seasonal activities – everything from decking the halls to trimming the tree.

      Check out her article to see how she did.

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