You may have noticed that things look a little different around here today.
We’ve given the AICR logo and brand identity a fresh coat of paint, and we’ve tweaked our homepage to make it easier for you to find everything we have to offer.
But what I and everyone here at AICR is most excited about is the new mini-site we’re launching today – a new initiative to turn the evidence-based guidance we’ve been giving Americans for decades into a bold new public awareness campaign – one that reaches the heart, as well as the head.
Last week, yet another independent scientific study added to the robust evidence that following AICR’s 10 Recommendations for Cancer Prevention is powerfully protective against a great many diseases and conditions, not simply cancer alone.
Previous independent studies have shown that our Recommendations protect against breast cancer and prostate cancer, reduce risk for cancer death, help people live longer, and improve cancer survivors’ physical and mental health. This latest study is a welcome addition to the ever-growing evidence that our advice maximizes your chances for leading a long and healthy life.
Cancer prevention: It’s what AICR is all about. We fund research, analyze data and produce recommendations, all with the same goal in mind — saving lives.
We want to reduce the burden that cancer places on the population, both in lives lost, as well as in the billions of dollars now spent on cancer care. We want to make cancer much, much more rare.
When researchers and policy makers talk about “cancer prevention,” that’s what they mean. They’re looking at the issue from the population level, with the goal of reducing the number of cases of cancer that occur within a given group.
When we at AICR talk to the research community or policy makers, “prevention” is the word we use, as its nuanced technical meaning is generally understood.