You may have noticed that things look a little different around here today.
We’ve given the AICR logo and brand identity a fresh coat of paint, and we’ve tweaked our homepage to make it easier for you to find everything we have to offer.
But what I and everyone here at AICR is most excited about is the new mini-site we’re launching today – a new initiative to turn the evidence-based guidance we’ve been giving Americans for decades into a bold new public awareness campaign – one that reaches the heart, as well as the head.
At this mini-site, CANcer PREVENTion: Together We Can, we’ve created new tools, quizzes and interactive content to help you start living for lower cancer risk today.
I hope you take a moment to poke around the site and share it with friends. It’s our attempt to distill massive amounts of research into a format that’s inviting, engaging and easy-to-use.
Shameer Griffin, one of C-CAP/AICR winners
I had the pleasure of attending the Careers through Culinary Arts Program (C-CAP) awards lunch in Philadelphia last week – celebrating the success of the 2013 C-CAP finalists in the region.
It was inspiring and, at times, quite emotional as I witnessed literally life changing moments for some of the students. One of the top awardees was stunned when his name was announced for the four year full tuition scholarship to the Culinary Institute of America in New York, and the teachers I sat with during lunch could not contain their joy on hearing their student’s name called for a full scholarship to the Art Institute for Philadelphia. They were on their feet instantly clapping and cheering at his success.
It was a fascinating glimpse into the culinary world where young students at the start of their journey sit with chefs who do it all: run their own restaurants, are Executive Chefs, teach culinary arts and at least one who had “done Chop’t” (she couldn’t tell us the outcome as it has not yet aired). Continue reading
I love my GP.
She is about my age and we are both engaged in the same balancing act – aging parents, children, full time jobs that we love and not enough hours in the day. She is monitoring my blood pressure and inevitably the conversation turns to weight loss, finding time for exercise, finding time to cook and what is healthy eating anyway? I am sheepish, pleased with my loss of a few pounds but know I could do more.
Casually she mentions a similar conversation with an earlier patient when she asked him what the new diet craze is. I am pondering on the thought that a medical doctor is asking that question of a patient when she asks me if I have heard of the China Study. She is amazed that I know it; work for an organization that Colin Campbell advised and supported, and that I know about the evidence for a plant-based diet for cancer prevention.
We discuss the science but our conversation quickly turns to the practical – how to reduce red meat and increase other forms of protein in her family meals. But she doesn’t know any recipes that use beans and other proteins. Quicker than you could say ABC, I wrote down our website address and told her to sign up for AICR Health-e-recipes.
As I leave the Doctor’s office, she is already on our website, has signed up for the recipes and is telling all her colleagues about our Foods that Fight Cancer. “I love this website – I’m going to tell everyone about you.”
In this technical world we sometimes forget the power of the face to face human connection: a simple conversation can lead to a simple conversion.
You can read more about how AICR and the China Study connect here.