The health problems stemming from obesity have inspired campaigns nationwide, all trying to encourage the two-thirds of Americans who are overweight or obese to achieve a healthy weight, which would help reduce the risk of seven cancers.
But getting people to modify eating and activity behaviors can be tricky.
Last week, one of the first studies to systematically look at what kind of messaging works best found that campaigns recognized for stigmatizing or blaming obese people are perceived as no more effective than more positive or neutral campaigns. In fact, the advice of negative campaigns was deemed to be less achievable.
The study was published online in the American Journal of Preventive Medicine
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