Evidence that menu labeling leads to a reduction in calories when dining out is mixed, but the report does suggest that seeing posted calories may lead to consumers eating fewer calories daily, even after they leave the restaurant
Building on its 2008 research report, this report reviews nearly fifty new studies exploring consumer support for menu labeling as well as the effects of labeling on consumer awareness, purchase intentions and actual food purchasing.
Studies that were conducted in controlled settings or that relied on survey data were given less weight in the report as they may not reflect what happens in the real world. The studies that were conducted using real-life restaurant scenarios offered mixed results in terms of the effect of labeling on what we choose to order and how many calories we consume when eating out. Continue reading