One Message, Many Voices: Saluting the Ambassadors of AICR

http://www.dreamstime.com/-image5354459Here at AICR, we espouse a simple, evidence-based and empowering message: Every one of us can take steps to lower our cancer risk.

We enumerate those steps, and the research behind them, in an ever-growing variety of ways, for diverse audiences. Our brochures, health aids and website show people how to put the science of prevention to work in their daily lives.

Some of those people are looking for tips on becoming more active. Some want to try recipes we’ve developed that meet our cancer prevention guidelines. Others wish to dig more deeply into the decades of research behind our advice. Donors want to know how they can help support life-saving research. Scientists want to know about the grants we’ve funded, and which topics will be featured at our research conference.

AICR’s underlying message to all of these different audiences is exactly the same, but we speak in slightly different voices, tailored to their varying needs. The era of one-size-fits-all education, of expecting a single brochure to speak to everyone, is over.

And we can always use help. Help adapting our vital message to specific audiences, help getting into the hands, and the hearts, of the people who stand to benefit from it the most.

That’s why we’re so delighted whenever we see others taking up our banner, and advocating our cause.

All of us at AICR salute those of you who are helping increase awareness of AICR’s message and mission, and sharing the hard-won knowledge that we are not powerless before cancer.


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